Zara's 50th Anniversary

16 mai 2025

Like it or not, it is undeniable that Zara is one of the most important and popular brands in the fashion scene worldwide. The Spanish brand deserves congratulations because it has just completed half a century, but the years have not taken away its vitality, quite the opposite, it is here to stay and last.

The event could not go unnoticed and was marked with a million-dollar campaign that features the 50 of the most influential and iconic names in the fashion world, from Linda, Amber, Cindy, Naomi, Carla Bruni, Christy, Eva Herzigova, the beauties of the 90s; passing through Carolyn Murphy, Doutzen Kroes, Joan Smalls, Karlie Kloss, Adriana Lima, from the 2000s, to Irina Shayk, Mariacarla Boscono, Vittoria Ceretti, Paloma Elsesser.

The Spanish brand of the Inditex Group currently has 7 brands, of which the apple of its eye is Zara, it is present in 213 countries, with more than 5,600 stores around the world and is without a doubt a milestone in this industry.

The revolutionary concept they came up with was a turning point in the fashion industry and large-scale production.
In the early 2000s, Zara sent shockwaves through the industry with the speed with which it brought new trends to stores at affordable prices. Trends recently introduced by brands such as Prada or Dior would appear on Zara's shelves just a few weeks after appearing on the catwalk.

By centralizing design, production, logistics and distribution, Zara streamlined the entire flow and managed to put the latest trends on sale in just over 2 or 3 weeks. Worse still, it does all this at significantly lower costs.

Of course, this new production logic generated discomfort, controversy and various accusations, especially from high-end brands, but thus the concept of fast fashion was born, now replicated by countless other brands. Therefore, to say that Zara is a milestone in the fashion industry is an understatement.

The ongoing scrutiny of the Inditex Group does not stop, and is increasingly tight given the growing environmental pressure, demands for sustainability and social responsibility, which is why the brand has invested in compliance and sustainability programs, aware that it is under the watchful eye of consumers and institutions.

Now, with more competition, with the Internet and social networks, Zara seeks to win the race of clicks and algorithms - until when will this be a sustainable chain? - but one of the races is already clearly a winner: in the buildings that are spread throughout the world, a reflection of the greatness of the empire that they built.

One of the most incredible stores is the one in Lisbon, Portugal, the second largest in the group, (after the store in Madrid, the largest of all) which we invite you to see now.

The architectural project sought to preserve much of the interior paintings of the five buildings that are now interconnected, and the decoration of the spaces is inspired by the Portuguese artisanal tradition, with the integration of Viúva Lamego tiles or Lioz stone from Sintra.

With more than 5,000 square meters and spaces distributed across 4 floors (including Zara Home), one of the store's new features is self-service, where you can pay without needing human cashiers.

Another new feature of this store is the cafeteria area, with Castro’s custard tarts, where we can take a break from shopping and enjoy this delicate Portuguese sweet.